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±¤È¹®±¹Á¦¾ÆÆ®Æ佺Ƽ¹ú(GIAF)Á¶Á÷À§¿øȸ ¾ÈÀ翵 ¿¹¼ú°¨µ¶(¹Ì¼úÆò·Ð°¡)Àº “¸Å½º Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ ¼ö´ÜÀ¸·Î¼ ÀÌ·ç¾îÁö´Â ±è¿ëÈÆ ÀÛ°¡ÀÇ µðÀÚÀεéÀº ŸÀÌÆ÷±×·¡ÇÇ(typography)¸¦ ÅëÇØ ¹Ì·¡, Çö´ë Â÷¿øÀ» ³Ñ¾î ÅؽºÆ®ÀÇ »ç»ó°ú ÀÌ»óÀ» ÀçÇؼ®Çϸç Ç¥ÇöµÇ°í ÀÖÀ¸¸ç µðÀÚÀÎ ¹èÄ¡ È帧À» °í·ÁÇÑ ´Ù¾çÇÑ ½Ã°¢À¸·Î Á¶Çü¹æ¹ýÀ» ÃëÇÏ°í ÀÖ´Ù. <Visible, Yet Invisible>ÀÛÇ°Àº ÀÏ»óÀÇ »ç¶÷µéÀº Á¾Á¾, º¸ÀÌ´Â °ÍÀ¸·Î ¸ðµç °ÍÀ» ÆÇ´ÜÇÏ°í Çü»óÈ ÇÏ°íÀÚ ÇÑ´Ù. ÇÏÁö¸¸ ±è¿ëÈÆ ÀÛ°¡´Â ½Ã°£À» Á¶±Ý µé¾îº¸¸é ³»ÀçµÈ ´Ù¸¥ ¸ð½Àµµ º¼ ¼ö ÀÖ´Ù´Â Á¡. º¸ÀÌ´Â °ÍÀÌ °áÄÚ ÀüºÎ°¡ µÉ ¼ö ¾ø´Ù´Â Á¡À» ¼¶¼¼ÇÏ°í °£°áÇÏ°Ô ±× Àǹ̸¦ ´ã¾Æ ¿¹¼úÀûÀ¸·Î ÀçÇؼ®ÇÑ ÀÛÇ°ÀÌ´Ù”°í ¸»Çß´Ù.
±è¿ëÈÆ ÀÛ°¡´Â ¹Ì±¹´º¿å½Ã°¢¿¹¼úÇб³(School of Visual Arts) Ãâ½ÅÀ¸·Î ±âÁ¸ ½ºÅ×ÆÇ »ç±×¸¶À̽ºÅÍ(Stefan Sagmeister)¸¦ ŸÀÌÆ÷±×·¡ÇÇ·Î ÀçÇؼ®ÇØ È£Æò ¹Þ¾ÒÀ¸¸ç À¯¼öÀÇ ‘design’ Àü½Ã ÇÁ·ÎÁ§Æ® ÃÊ´ëÀü¿¡ ²ÙÁØÈ÷ Âü¿©Çϸç ŸÀÌÆ÷±×·¡ÆÛ(Typographer)·Î¼ ¿ì¼ö¼ºÀ» ÀÎÁ¤¹Þ¾Æ ÁÁÀº Æò°¡¸¦ ¹Þ°í ÀÖ´Â ÀÛ°¡·Î ÇöÀç ´º¿å¿¡¼ È°µ¿ ÁßÀÌ´Ù.
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